Privacy Policy

We value your privacy. This policy explains how RTBStrike collects and processes data to deliver precise advertising targeting and market analysis via RTB technologies.

1. Data Controller

FIRSTSCORE OÜ Kentmanni tn 4, 10116 Tallinn, Estonia estonia@firstscore.io

2. What Data We Collect

• Technical data (IP address, user agent, OS, device type)
• Behavioral data (clicks, scrolls, time spent)
• Cookies and local storage identifiers
• Advertising IDs (e.g., IDFA, GAID)

3. Purpose of Data Processing

• Behavioral modeling
• Precise ad targeting via RTB
• Market and audience analysis
• Passive RTB participation for insights (not ad buying)

4. Legal Basis

We process data under legitimate interest (Art. 6(1)(f) GDPR). In some cases, we request your consent (e.g. for marketing or analytics cookies).

5. Data Collection Methods

• Cookies
• Device fingerprinting
• Tracking pixels
• Server logs

6. Data Sharing

We may share anonymized data with trusted tech partners (DSPs, CDPs, analytics tools) for analytics purposes. We do not sell personal data.

7. Your Rights

You have the right to access, correct, delete, restrict or object to processing of your data, and the right to file a complaint with your local Data Protection Authority.

8. Data Retention

We retain data for up to 12 months unless legally required to store it longer or unless you exercise your right to erasure earlier.

9. Cookies & Opt-Out

We use cookies for analytics and advertising. You can manage your preferences via browser settings or click here to opt out.

10. Data Security

We use encryption, firewalls, access controls, and monitoring to protect your data against unauthorized access and misuse.

11. Policy Updates

This policy may be updated periodically. Last updated: July 16, 2025. All changes will be posted on this page.